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For Splash Tech founder Adam Wilson, RubyPlay’s acquisition of his company is not simply the coming together of two complementary suppliers. It is an early indication of where the wider supplier market may be heading.
The deal adds Splash Tech’s free-to-play games and supplier-agnostic jackpot engine to RubyPlay’s existing portfolio of free spins, rewards, missions and tournaments. In doing so, it strengthens RubyPlay’s evolution from a content-led provider into a broader content and engagement tools company, giving operators a way to add engagement mechanics across existing and third-party portfolios without building those capabilities from scratch.
Wilson expects others to follow.
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“The campaign may run for a week, but responsible gambling must be practiced throughout the year.”
Each day of Africa Safer Gambling Week has centred on a different issue around player protection, including responsible gambling and the prevention of underage gambling.
Kesitilwe acknowledges that while Africa is one continent, it is also hugely diverse in terms of markets with different realities across regulatory structures and social contexts.
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GiG is approaching the completion of its acquisition of an 80% stake in 888Africa, marking a significant new chapter for the group. It is an unexpected return to B2C for GiG, but one that group CFO Phil Richards believes can deliver immediate earnings while providing a stronger foothold in Africa.
Last month, GiG Software plc announced plans to acquire an 80% stake in Evoke’s 888Africa, in a deal valued at up to €16.4 million ($19.1 million).
To fund the acquisition, the company intends to raise €2.5 million through a directed share issue and €6 million through convertible debt. The deal marks its return to B2C after becoming a pure play B2B platform play in 2023.
